Africa Media Ad Sales Summit (AFRIMASS)

Daniel was special invited as a speaker for the Africa Media Ad Sales Summit was partnered and sponsored by GUINNESS GHANA, MultiChoice Ghana, Genet Service Ltd.

Afrimass is an event that brings together top Media enterprise owners, Media business executives, Journalist, Media Ad Agencies, Media sales executives, and seasoned industry professionals the 3rd edition of the Africa Media Ad Sales Summit (AFRIMASS).

This edition of the AFRIMASS themed “The Sustainability of Media Revenue Post COVID-19” will focus on challenges as well as the available opportunities for media outlets post the pandemic.

The impact of the Covid19 pandemic on the media and in the lead to the event, noted the media industry has had its fair share of the pandemic’s ravaging effects on businesses, households, and the economy at large.

The advertising budgets of most media houses were significantly affected with most of them cutting down on the expected revenue to be generated from advertisements on their respective platforms.

In the Summit, we took a look at what has been the extent of the effect of the pandemic on media organizations in Ghana and how media organizations could take advantage of the opportunities of revenue generation the pandemic has indirectly presented.