Strange as it may seem, our life is made up of a series of “sales presentations”. Sales may not be your gig, but if you’re the boss you’re making presentations every day. Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your spouse, or just trying to […]
You’re A Salesperson in Your Life! Read More »
Business growth and development is a major factor determining the sustainability factors of a business. Sadly, most businesses in Ghana survive for few years and go out of market. It is undebatable the the economic factors such as the exchange rate, interest rate and inflation rate play a major factor in affecting business development, however
3 REASONS WHY YOUR BUSINESS ISN’T GROWING (1MIN 59 SECS) Read More »
If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. MARKETING ONLINE IS CHEAP WITH VAST OPPORTUNITIES AND BENEFITS First of all, it is extremely affordable to
WHY YOU SHOULD MARKET YOUR BUSINESS ONLINE Read More »
Selling is what makes the world of commerce work. Without sales, businesses cannot grow and people with needs cannot get what they want. Salespeople connect people with products and services which meet their needs. Now selling is a science as much as it is an art. To become a master salesman, you need to adopt
WHAT TOP SALESPEOPLE KNOW THAT MAKES THEM SUCCEED. 1 MIN READ Read More »
Most people are always striving to better themselves. It’s the “Growth Mindset Way”. For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is an indication of people’s awareness that in
HOW TO ACHIEVE EXCELLENCE IN SALES. 1 MIN READ Read More »
We’ve all heard that having business mentors can help you develop yourself and grow your company. But what is it exactly that these mentors can do for you? How can they help you move your company along? Knowing exactly how you want your mentors to help you move forward can help you find the motivation
THE 5 ADVANTAGES OF HAVING A BUSINESS MENTOR Read More »
Sales is the powerhouse of every business. And if you are a sales person or in the marketing department of your organization, you know this fact at a deeper level. Sales is often considered a very difficult task or job. However, it doesn’t have to be so. Sales has its laws which simply have to
5 PRACTICAL SALES TIPS BY DANIEL SARPONG JNR, MBA. Read More »
FOCUS ON PLATFORMS WITH YOUR TARGET AUDIENCE – In as much as digital is the future and taking advantage of social media influences the survival of your business in the future, you must ensure you are investing in the platforms where your audience can be found. For example, if your target audience is the millennials and
ARE YOU USING THE RIGHT SOCIAL MEDIA PLATFORMS??? Read More »
There is fear and panic in almost every home, office, community, and country during this season where a pandemic has broken out across the continents of the world. It’s been decades since a similar pandemic broke out and as such most people do not know and have no pragmatic plans that can help manage their
3 UNTOLD BUSINESS TIPS TO GROW YOUR BUSINESS DESPITE THE PANDEMIC Read More »
I decided to share a short insight into some actions most businesses are taking advantage of during this period to increase customer loyalty, business affinity, better engagement with customers, and drive traffic to their websites and social media pages to drive sales in the short and mostly in medium to long-term. Most people are not
