Sales Mastery

“Let every dollar spent in advertising your product or service be directed to where the target market is. Some people just advertise everywhere because they have been told advertising is good. You are wasting a lot of money doing this. Fish only where the fishes are.”– 12 Sales Secrets (Daniel Sarpong Jnr,MBA). In selling, if […]

“Anyone can be a salesperson, but not everyone can be the best in selling to people.” As a salesperson, we spend most of our time perfecting the art of sales, learning by the book how we can intrigue our target market into choosing our product or service. However, sometimes just knowing all the tricks and

Strange as it may seem, our life is made up of a series of “sales presentations”.  Sales may not be your gig, but if you’re the boss you’re making presentations every day.  Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your spouse, or just trying to

Business growth and development is a major factor determining the sustainability factors of a business. Sadly, most businesses in Ghana survive for few years and go out of market. It is undebatable the the economic factors such as the exchange rate, interest rate and inflation rate play a major factor in affecting business development, however

Selling is what makes the world of commerce work. Without sales, businesses cannot grow and people with needs cannot get what they want. Salespeople connect people with products and services which meet their needs. Now selling is a science as much as it is an art. To become a master salesman, you need to adopt

Most people are always striving to better themselves. It’s the “Growth Mindset Way”. For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is an indication of people’s awareness that in

Sales is the powerhouse of every business. And if you are a sales person or in the marketing department of your organization, you know this fact at a deeper level. Sales is often considered a very difficult task or job. However, it doesn’t have to be so. Sales has its laws which simply have to